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Why the public turns its back on pharmacists?
Won Hee Mok, former president of KPA
by Eui Kyoung Yoon (ekyeun@dreamdrug.com)
Published : Sep 29, 2012 16:45:52
 ▲ Won Hee Mok, former president of KPA
“Communication is essential in modern society. We should conduct more rigorous research on it.”

Won Hee Mok, former president of Korean Pharmaceutical Association and former congressman said at the inauguration ceremony as director of Health Communication Research Center, Ewha Womans University.

Won added, “Health communication issues are frequently discussed in many overseas countries, but there is no activity at all in Korea. We will make a new health communication model.”

Q: What are the background and the purpose of Health Communication Research Center?
A: Health communication has been emphasized in developed countries, but it hasn’t been discussed in Korea. I think the public turned its back on pharmacists because pharmacists couldn’t communicate well with the public.

I had thought of the importance of health communication. While I was giving lectures in graduate school of clinical pharmacy in Ewha Womans University, the dean suggested that I should be director of Health Communication Research Center.

Q: What is your plan?
A: I will set up a communication model between doctors and pharmacies and between healthcare providers and patients. I will form an advisory panel from a variety of professionals in the healthcare industry and make the models for practical health communications.

Q: What’s the most important assignment for you as the first director of Health Communication Research Center?
A: I went through the dispute between pharmacists and oriental doctors when I was President of Korea Pharmaceutical Association. I also fought to separate prescribing and dispensing. I’d like to systemize what I have experienced and make communication models healthcare professionals can utilize. I will also keep communicating with pharmacists and take advantage of my social network with the government officials and healthcare professionals.
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