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Price war started for home pregnancy tests
by Eui Kyoung Yoon (ekyeun@dreamdrug.com)
Published : Nov 11, 2014 15:18:38
Home pregnancy tests at online stores are priced at half. A package with four pregnancy tests is now sold at 6,000 to 9,000 won with free shipping at online stores.

Convenience stores set the price of a home pregnancy test at 5,000 won, almost the same price at pharmacies. CU, GS 25 and Seven Eleven plan to sell a home pregnancy test at 5,000 won and a home ovulation test at 6,000 won.

Big grocery chains will sell pregnancy tests before the end of November or in early December.

A pharmacist in Kangnam, Seoul, said, “We expected a price war. Pharmacists need to do something else that other retail stores can’t do while selling pregnancy tests, such as consultation.”

Some pharmacists are concerned about voluntary price reductions for pregnancy tests by pharmacies, which can eventually cause thin margins for all the pregnancy tests.
 
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