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Kwangdong markets GSK’s dental products.
by Eui Kyoung Yoon (ekyeun@dreamdrug.com)
Published : Dec 18, 2014 15:20:45
Kwangdong markets GlaxoSmithKline (GSK) Korea’s dental products, Polydent and Sensodyne to retail stores across the country as they agree to co-market those products on December 16.

The agreement allows consumers to easily purchase GSK’s dental products that have been available only at pharmacies, big grocery chains and online stores. Kwangdong said that consumers could buy those products at any retail store near them owing to the new partnership.

GKS Korea said Kwangdong has solid distribution channels and sales power enough to create synergetic effects for both companies.

Kwangdong expects it will expand its partnership with GSK Korea later.
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