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More doctors avoid sales reps after warning letters
by Eui Kyoung Yoon (ekyeun@dreamdrug.com)
Published : Dec 23, 2014 12:27:38
More doctors refuse to meet pharmaceutical sales representatives since the new two-strike rule took effect, sources said on December 19.

Some doctors used to treat sales reps for free, but now they want them to check in and pay as their regular patients do. A sale rep said, “I just went there to see the doctor and he said I had to check in and wait. His attitude has been totally changed.”

Since the Ministry of Health and Welfare sent notices to the physicians who were suspected of having received kickbacks, doctors have started avoiding sales reps.

A primary care physician in Seoul said, “I can’t recall anything. The amount of kickbacks was too small to be mentioned, but the letter said I should explain that. Sales reps only know the details about kickbacks. I don’t trust any sales rep.”

Other otolaryngologist in Seoul said, “Young doctors don’t ask sales reps money unlike old doctors. Those young doctors may accept cash or cash equivalents only when sales reps clearly explain that there wouldn’t be any problem.”
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